Living in a world where everyday innovations are more important than breakthroughs, leaders must be able to innovate and allow innovation! Ah, and the good news is, ‘you do not need to be a rocket scientist to be an innovator’! Innovation is everywhere!
Minor changes and little improvements may suffice to help a company being better prepared to face the market and its rivals. Everyday innovations, and not only big innovations, can help companies being more competitive! It is crucial to move from a “putting all the eggs in the R&D basket” mentality to an “innovation is everywhere” mentality! If someone working in the customer service develops a new way of handling customer complains and bring time-to-answer down, she is improving customer satisfaction and loyalty. If the sales team develops a new way to prospect clients in a brand new way its being innovative! Even in a department like accounting one can innovate. Everything that introduces novelties and is able to improve competitiveness, uniqueness or creativity can be called of innovation!
Open innovation and crowdsourcing besides being very trendy nowadays, are also brilliant innovatory concepts! The idea of having key stakeholders helping a company solving problems or moving into a next level it is in my point of view amazing. The Social Media not only helps boosting these processes, but it can also be the process in itself. Social media brought a brand new way of interacting with consumers and brand fans, and introduced innovatory ways of lever on these interactions. By cutting off the difficulty and lack of commitment associated to the old fashioned surveys and inquires, where people did not feel motivated or committed to give suggestions or ideas, social media allowed companies to build strong online communities and transformed crowdsourcing into a competitive weapon. If a company is using social media networks to create alive communities and being able to build rapport around its brands and products, it is now better prepared with a real competitive advantage to face its rivalry.
A lot has changed regarding branding and marketing management, consumers does not want to be interrupted by advertisement campaigns on TV or an e-mail on there inbox, they prefer to chose when to participate or receive info from companies. So, when a person expresses her will to belong to an online community, she is already committed to receive info and, who knows, to engage. Ultimately, she can become a brand evangelist in helping spreading the word, and a fan committed to help the company with ideas and suggestions! Not only social media augmented the impact of crowdsourcing but also allowed companies to measure the pulse to its audience in a more reliable way! Social media democratized innovation in the sense that it brought common [inside and outside] people to participate in the process. In my viewpoint, brilliant and genius! Isn’t it?
In my point of view, innovation can be everywhere and carried out by everyone!
What do you think? Is innovation everywhere? Can everyone be an innovator? How about online communities? Have you ever though that they could be a real competitive advantage to your company? Send us your thoughts and experiences!
Have a great day! Be an innovator but more than that, allow innovation into your company!