How Recruiting can help your Brand!

How about brand your company while hiring talent? I face recruiting as an excellent opportunity to communicate and interact with potential talents, but also with potential and present consumers. Therefore, it is a moment of great opportunity to improve, or create, brand awareness. As a (internal) recruiter you are also brand ambassador, someone that can communicate your company’s brand, or brands. Ah, do not forget that when bringing a third party in to handle the recruitment process, you are hiring not only recruiters but also “brand ambassadors”, and that can harm your brand if not carefully done. Honestly, I must say that too many were the times that while being contacted or contacting a HR department or a third party agency regarding a job ad, I came across with brand damage along the process. Why? Well, I believe that they do not understand what it is at stake, and besides recruiting people and dealing with talent needs, they are not invited nor trained to be official “brand ambassadors”.  In order to have the whole company motivated and aware of their brand duties, you need to create a culture of cross-section sharing and participation among the company. Being the bottom line here the need for a strong synergy between the corporate strategy and marketing department and the HR department. Obviously, I believe that you can extend this to the rest the departments in your company.

Recruiting people is key to a company, firstly because it deals with bringing talented people in and increase the company’s competitiveness. Secondly, because it creates a pool of talent to keep an eye on regarding future needs. And  thirdly, it allows to communicate formal and informally with people that are already interested in your company. Have you ever thought about how many people a recruiter interacts with while recruiting for your company? Yes, I know! A huge figure, isn’t it? And, how many job ads do they post advertising the company’s needs? Yes, I know, also a non negligible figure! Ah, and if you could use these “non negligible” opportunities to communicate not only your recruiting needs, but also your brand? Wasn’t it amazing! Oh, but you can use them!

I believe you can face this channel (recruiting and talent management) as a strong way of branding your company, and creating awareness and loyalty. Although a lot of aspects of your brand can be communicated, you must always be creative and unique while doing it. Brand is uniqueness, and as a brand ambassador you must communicate accordingly. Therefore, you should work closely with your marketing department to align your message with your company’s brand and marketing strategy. Team work the best the best way of bringing in positive synergies between departments and within a company.

Have you ever though about brand your company through your day-to-day routines of recruiting talent? No? How about give it a try? You will not regret!   Good Luck!

 

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Innovation is everywhere!

Living in a world where everyday innovations are more important than breakthroughs, leaders must be able to innovate and allow innovation! Ah, and the good news is, ‘you do not need to be a rocket scientist to be an innovator’Innovation is everywhere!

Minor changes and little improvements may suffice to help a company being better prepared to face the market and its rivals. Everyday innovations, and not only big innovations, can help companies being more competitive! It is crucial to move from a “putting all the eggs in the R&D basket” mentality to an “innovation is everywhere” mentality! If someone working in the customer service develops a new way of handling customer complains and bring time-to-answer down, she is improving customer satisfaction and loyalty. If the sales team develops a new way to prospect clients in a brand new way its being innovative! Even in a department like accounting one can innovate. Everything that introduces novelties and is able to improve competitiveness, uniqueness or creativity can be called of innovation!

Open innovation and crowdsourcing besides being very trendy nowadays, are also brilliant innovatory concepts! The idea of having key stakeholders helping a company solving problems or moving into a next level it is in my point of view amazing. The Social Media not only helps boosting these processes, but it can also be the process in itself. Social media brought a brand new way of interacting with consumers and brand fans, and introduced innovatory ways of lever on these interactions. By cutting off the difficulty and lack of commitment associated to the old fashioned surveys and inquires, where people did not feel motivated or committed to give suggestions or ideas, social media allowed companies to build strong online communities and transformed crowdsourcing into a competitive weapon. If a company is using social media networks to create alive communities and being able to build rapport around its brands and products, it is now better prepared with a real competitive advantage to face its rivalry.

A lot has changed regarding branding and marketing management, consumers does not want to be interrupted by advertisement campaigns on TV or an e-mail on there inbox, they prefer to chose when to participate or receive info from companies. So, when a person expresses her will to belong to an online community, she is already committed to receive info and, who knows, to engage. Ultimately, she can become a brand evangelist in helping spreading the word, and a fan committed to help the company with ideas and suggestions! Not only social media augmented the impact of crowdsourcing but also allowed companies to measure the pulse to its audience in a more reliable way! Social media democratized innovation in the sense that it brought common [inside and outside] people to participate in the process. In my viewpoint, brilliant and genius! Isn’t it?

In my point of view, innovation can be everywhere and carried out by everyone! 

What do you think? Is innovation everywhere? Can everyone be an innovator? How about online communities? Have you ever though that they could be a real competitive advantage to your company? Send us your thoughts and experiences!

Have a great day! Be an innovator but more than that, allow innovation into your company!

How Can A Corporate Culture Based on Frugality Save Your Brand?

I strongly believe that a company does not need to spoil resources to have a strong brand or be competitive Yet, we keep seeing companies spending and spoiling more than they can afford. Working for cost sensible companies gave me an insightful position on this matter, but never inhibited me of focusing on quality or brand image. Therefore, I still believe that if a company wants to face successfully the challenges ahead, it needs Leadership not vanity, and a culture of cost sensibility and frugality, instead of one based on waste .

Cost sensible does not mean less quality or weak brands, it means instead a sensible management of expenses. A company does not need to have expensive offices, latest state of the art fleet, or exquisite furniture to run a business successfully! It needs instead an informed and well trained team willing to be creative and innovative without a millionaire budget, and always committed to be lean and customer-oriented. More important, it needs a leader who uses the companies assets wisely and productively.

cost-sensible and frugal culture can work as a way of freeing up resources to invest in new capabilities and gain stronger competitive advantages. Obviously, for this to happen the company must re-invest the freed-up resources in crucial areas such as innovation, creativity, uniqueness, talent management, R&D or other that can add uniqueness and factors of differentiation.

I strongly advocate that a cost-sensible and frugal culture as a competitive advantage factor and a brand saviour.