Unfortunately, criticism is still not being totally recognized as a powerful tool on helping people, and companies, being more competitive. In times of tight competition and a world that moves at an incredible fast pace, every single tool that can help people, and companies, becoming better prepared for the challenges ahead should be taken into account. And what I am saying here is that criticism, as part of evaluation, is a tool that due to its easiness of use and low need for investment can be highly interesting to SMEs, but not only. Every company interested in gaining competitiveness should invest in human resources, and evaluation (assess competences, criticism and feedback) is a good way of doing it. Well, I must say that only positive criticism is relevant, and that evaluation should be based on factual aspects and real past events, rather than subjective and judgmental aspects. An evaluating system should be based on face-to-face evaluation and 360º assessments, and can be done through formal and informal mechanisms. I believe that even if you do not have a formal evaluation system put in place but you understand the value of having people evaluated, you should start doing it.
What are the key aspects to pay attention to while evaluating? First, define what to aspects must be evaluated and how; Second, define how many times a year and by whom should the team be evaluated; Third, decide what kind of feedback you want to give, when and by whom (do not skip this step because it is key to the whole process); Lastly, inform people of what is the goal, and coach the evaluators on how they should do it. Criticism and feedback are highly important and should contain the future goals to be achieved by each individual.
Evaluation can act as a positive factor to increase motivation and improve competences!