Innovation is everywhere!

Living in a world where everyday innovations are more important than breakthroughs, leaders must be able to innovate and allow innovation! Ah, and the good news is, ‘you do not need to be a rocket scientist to be an innovator’Innovation is everywhere!

Minor changes and little improvements may suffice to help a company being better prepared to face the market and its rivals. Everyday innovations, and not only big innovations, can help companies being more competitive! It is crucial to move from a “putting all the eggs in the R&D basket” mentality to an “innovation is everywhere” mentality! If someone working in the customer service develops a new way of handling customer complains and bring time-to-answer down, she is improving customer satisfaction and loyalty. If the sales team develops a new way to prospect clients in a brand new way its being innovative! Even in a department like accounting one can innovate. Everything that introduces novelties and is able to improve competitiveness, uniqueness or creativity can be called of innovation!

Open innovation and crowdsourcing besides being very trendy nowadays, are also brilliant innovatory concepts! The idea of having key stakeholders helping a company solving problems or moving into a next level it is in my point of view amazing. The Social Media not only helps boosting these processes, but it can also be the process in itself. Social media brought a brand new way of interacting with consumers and brand fans, and introduced innovatory ways of lever on these interactions. By cutting off the difficulty and lack of commitment associated to the old fashioned surveys and inquires, where people did not feel motivated or committed to give suggestions or ideas, social media allowed companies to build strong online communities and transformed crowdsourcing into a competitive weapon. If a company is using social media networks to create alive communities and being able to build rapport around its brands and products, it is now better prepared with a real competitive advantage to face its rivalry.

A lot has changed regarding branding and marketing management, consumers does not want to be interrupted by advertisement campaigns on TV or an e-mail on there inbox, they prefer to chose when to participate or receive info from companies. So, when a person expresses her will to belong to an online community, she is already committed to receive info and, who knows, to engage. Ultimately, she can become a brand evangelist in helping spreading the word, and a fan committed to help the company with ideas and suggestions! Not only social media augmented the impact of crowdsourcing but also allowed companies to measure the pulse to its audience in a more reliable way! Social media democratized innovation in the sense that it brought common [inside and outside] people to participate in the process. In my viewpoint, brilliant and genius! Isn’t it?

In my point of view, innovation can be everywhere and carried out by everyone! 

What do you think? Is innovation everywhere? Can everyone be an innovator? How about online communities? Have you ever though that they could be a real competitive advantage to your company? Send us your thoughts and experiences!

Have a great day! Be an innovator but more than that, allow innovation into your company!


Piu Piu … You have a new tweet!

How often do you receive “leads” for interesting readings or other info (individually, or as employee of a company)?

If you do not think about it you are wrong, the only way to stay competitive is to stay informed on new trends and ahead of your competition with better but mainly innovative solutions.If you say not too often, then you may have a problem, probably you are not following the right people or blogs. We are living in the information age but without an index or a way of sort out what is really interesting and valid for you to read you will sink in Gigabytes Terabytes of data and info without knowing what to do. Obviously, for a company a system filtering and sourcing based in Business intelligence is crucial to decode and convey accurate and interesting data but also companies can use and profit from crowdsourcing. Crowdsourcing means here people and citizens of the virtual world who source, filter and tag info making it available (for those who might be interested) on the internet mainly through social media channels. They rate, tag and recommend what one should or shouldn’t read, an amazing phenomenon helping classifying tons of digital data and info.

Is it 100% accurate and reliable? No it isn’t, better than noise, though. However, you can improve quality the better you chose your connections and from who you are receiving RSS, emails or tweets the better the quality on the info you receive. Fine tuning your sources is gradual and depends on what kind of info you are interested in, you will find people sourcing info on almost everything. The Web is the best place to find, source and store intelligence on whatever you might be interested in, a brand, a company, subject or trends. Social Media is within the Web, the easiest and cheapest way to crowdsource and channel in info sourced and tagged by the “crowd”.

How can this be interesting if you are a marketer? It can help you in different ways accordingly to what you are looking for. You can have different channels for different issues. Twitter is an amazing source of info with a high variety of subjects and different levels of expertise, from the well established professional to the alternative and experimental. Imagine that you are searching info on Guerrilla Marketing, you can have the best info and the best examples of what is being done and at the same time you can also have the most experimental and alternative ideas being tested on this marketing technique. And you can apply this on almost every issue you may be interested to follow.

I must confess that it was astonishing for me to see how quick the response was to this new need created by the internet and web of having an easy and democratic system to filter and source info out of the “noise” that the web had been transformed in. Web 2.0 technologies like taxonomy and semantic helped coding and filtering, while social networks (communities) helped gathering and spreading.

Do you have good examples of crowdsourcing? An occasion when you received an amazing piece of info through the Web? Share with us!