Can Team Spirit Be a Competitive Advantage?

In a world that is changing fast and facing amazing challenges, namely a war for talent or globalization, Team Spirit can work as a Competitive Advantage! I am one of those people that believes that having a strong and engaged team can make the difference. So, I prefer to have a team committed to a common goal, and working together, than a group of amazing stars working individually. When choosing your team members, what kind of people would you like to have? I know that a lot of aspects must be equated before going on choosing members for your team. Nevertheless, I believe that to build a real Team, one needs to have people who are able, and willing, to work above their egos, individual agendas, and anything that inhibits a truly open and sharing environment. I am not saying that you should not have the best of the best (stars) in your teams, or that stars are not able to work as truly team members. What I am saying is that having a team it is much more than having a group of stars. And that team spirit can work as a competitive advantage, helping companies being the leaders of their industries or niches.

In order to ignites team spirit it is important to have a corporate culture that enables openness, sharing, cooperation, recognition, and motivation. Although all of these aspects are important, motivation is specially important to create the right environment and conditions, and contrary to what is believed, it is not only about money! Several studies mention that above a certain wage level, motivation is mainly about challenge, recognition, opportunity to master, ability to share, work-life balance, autonomy and responsibility, rather than cash prizes and bonus. Therefore, I believe that team spirit and corporate culture can have also positive effect on motivation levels.

Having the right people it is not enough, a “head” is needed to coordinate and motivate them. Hence, companies must have more than just talented people with team spirit, they must have a leader to shape them into a team. Stir people toward a common goal and to excel it is not easy but is crucial. If companies do not have the right Leader, they are missing a strong source of competitive advantages, team work.

How many times haven’t your boss asked you: “Hmm, this team of yours is not working! How about changing it?”. Only a couple of months after you have started working with them? Too many, right? Practice it is the last ingredient I would like to mention. By practice I mean routine, time working together, and experience. In order to have the best out of a team time is needed, time to experience, to adapt, to learn how members work, think and behave. Like a sports team, a team needs hours working together to reach their best.

Summing up, Team Spirit can be a competitive advantage! In times of war for talent and highly competitive markets companies cannot forget to keep investing on having people working together. and the why is easy, Teams work better and achieve more than individuals. A company with a culture that stimulates team spirit, people performing at their best and to master, to share and cooperate, are much better prepared to face successfully the 21st century. Although Team Work and motivation are linked and must be seen as the two faces of the same coin, it does not suffice. A company needs to have a corporate culture that helps cooperation and openness, and Leaders to ignite the right behaviors. Last, but not least, “practice” must be also present in order to have a team working at their best and creating real competitive advantages! Teams need time to work together and fine tune internal dynamics.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s