Are you ready to fail? No? Well, even if you have everything the business manuals say you should have to be a success case – an amazing product/service, a flawless business plan, competitive advantages, and qualified resources -, please, be prepared to fail! When I say this I am not being pessimist, I am rather trying to be ready and keep my alertness levels high. I am convinced that by acknowledging that I might fail, I am being proactive toward trends and challenges, and better prepared to anticipate them with innovative and creative solutions, therefore, keeping, or even improving, my competitive advantages. And I believe that this will help companies staying in business longer and in better shape.
Failure is part of life! Today’s “best” companies can be tomorrow’s failures. It is not because a company it is a “strong” one today that it will stay that way in the future, failure can happen in between. A more proactive behavior regarding failure can bring a higher level of readiness and help facing the challenges ahead. Failure should be more present in the business lexicon, and faced as something that happens!
Be ready to fail, it will help you anticipating changes rather than copping with them. Innovating and creating are key to competitiveness in the 21st century market, and failure is part of both.