Complexity is everywhere, I know! However, I sometimes feel that some companies want a piece of this complexity to feel like God, omnipresent and omniscient. This companies believe that by making use of a puzzled language and complex processes they are differentiating themselves from their competition and being unique. Not True!
We, human beings, have a problem with simple things, we believe that to be good and better than others one needs to be complicated and complex. I advocate that complexity leads only to a false sense of superiority, and creates a feeling of suspiciousness in consumers. Consumers do not like to be tricked or fooled by incomprehensible language and processes, though. Complexity does not lead to any competitive advantage, but it can cause damages! It generates difficulties in handling and optimizing processes, and in designing business strategies.
Being simple does not mean simplistic, like complexity does not mean competitiveness! Please avoid shortcuts and keep it simple, invest in uniqueness, creativity and innovation instead!