What I like more in the social media and all these internet and web stuff is the easiness of sharing, connecting and commenting on each others’ ideas. Social Media is doing its job and helping people getting more into sharing, communicating, and building up on others’ ideas. People is becoming more open to exercise their own creativity and innovatory abilities. People like to share and comment on other’s work, obviously that this is much easier today than it was a couple of years ago, nevertheless, this social change brought by the advancement in technology is boosting the whole phenomenon. Commenting, sharing and building up on other’s ideas is for me the basis of Brainstorming! Online or Offline, Brainstorming is a powerful tool and in my point of view, a competitive advantage for those doing it. Brainstorming has become a tool to generate a higher level of innovation and boost creativity. Honestly speaking I am a huge fun of brainstorms! I know that sometimes one ends up with a bunch of people trying to brainstorm and nothing happens. Though, the right question here is the Why! Why is it not working?
For several different reasons like, wrong people or place, or more important, wrong leader. So, another key question is, How can you take fully advantage of its amazing potential? For starters, Brainstorming only works if people is doing it in fully awareness of what it is at stake and able to speak freely. Meaning, only if you have a strong team spirit, a motivated team and you rewards their participation and willingness to share you will be able to profit from it. However, not having the “right” leader in charge of stirring, coordinating and conducting the whole meeting it is also a common and the most important mistakes! Even for brainstorms you need some order and rules, and nothing better to do that than having someone capable of leading the whole discussion. If you want to have a good, efficient, and fruitful brainstorming you must appoint a Leader to be in charge.
Another key question again, What kind of traits must be present in a Brainstorm Leader? In my point of view, first of all you will need someone with a good sense of what a Shaper and an Evaluator are. A Shaper will challenge people, be dynamic, provide the drive and courage to overcome obstacles and take some action. On the other side as an Evaluator, she will be sober, strategic, logical and more important she will see all the options and keep track on the good ones. And on top of everything, you will need someone who has a good sense of humor, a sharp common sense, an ability to stir ideas in order to think outside the box, a good moderator and communicator. Someone who knows how to ignite innovation and creativity, motivates people to build up on others ideas and suggestions, and more important someone who does not judge or inhibit people to take risks or share their opinions!
If Brainstorming can be seen as a competitive advantage, and I believe it can, companies must pay more attention to it and have better leaders to manage it. I have seen amazing brainstorm sessions where solutions are found, new ideas brought in to the table and a boost in creativity and innovation accomplished! If companies must innovate and be creative nothing better than start using social media to do it but also never forget to do it offline, in-house with your company’s employees. You will be surprised with what you end up with, an amazing set of creative and innovatory ideas.
Tip: Include brainstorming in your weekly tasks, do it at least once a week and you will see the changes after a couple of months! Your company will be much more open to new ideas, creating and innovating more, and your team will be more motivated and productive than ever.
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