How often do you receive “leads” for interesting readings or other info (individually, or as employee of a company)?
If you do not think about it you are wrong, the only way to stay competitive is to stay informed on new trends and ahead of your competition with better but mainly innovative solutions.If you say not too often, then you may have a problem, probably you are not following the right people or blogs. We are living in the information age but without an index or a way of sort out what is really interesting and valid for you to read you will sink in Gigabytes Terabytes of data and info without knowing what to do. Obviously, for a company a system filtering and sourcing based in Business intelligence is crucial to decode and convey accurate and interesting data but also companies can use and profit from crowdsourcing. Crowdsourcing means here people and citizens of the virtual world who source, filter and tag info making it available (for those who might be interested) on the internet mainly through social media channels. They rate, tag and recommend what one should or shouldn’t read, an amazing phenomenon helping classifying tons of digital data and info.
Is it 100% accurate and reliable? No it isn’t, better than noise, though. However, you can improve quality the better you chose your connections and from who you are receiving RSS, emails or tweets the better the quality on the info you receive. Fine tuning your sources is gradual and depends on what kind of info you are interested in, you will find people sourcing info on almost everything. The Web is the best place to find, source and store intelligence on whatever you might be interested in, a brand, a company, subject or trends. Social Media is within the Web, the easiest and cheapest way to crowdsource and channel in info sourced and tagged by the “crowd”.
How can this be interesting if you are a marketer? It can help you in different ways accordingly to what you are looking for. You can have different channels for different issues. Twitter is an amazing source of info with a high variety of subjects and different levels of expertise, from the well established professional to the alternative and experimental. Imagine that you are searching info on Guerrilla Marketing, you can have the best info and the best examples of what is being done and at the same time you can also have the most experimental and alternative ideas being tested on this marketing technique. And you can apply this on almost every issue you may be interested to follow.
I must confess that it was astonishing for me to see how quick the response was to this new need created by the internet and web of having an easy and democratic system to filter and source info out of the “noise” that the web had been transformed in. Web 2.0 technologies like taxonomy and semantic helped coding and filtering, while social networks (communities) helped gathering and spreading.
Do you have good examples of crowdsourcing? An occasion when you received an amazing piece of info through the Web? Share with us!